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Branding and Marketing

Outbound Sales Engine for Growth

Eric Watkins June 17, 2026 7


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Eric Watkins is the President of Abstrakt, the nation’s top lead generation agency. He leads the company’s enterprise growth strategy across its portfolio of B2B services. Since joining the organization in 2012 as an intern, Eric has played a hands-on role in scaling the business into a national leader for each of their products: Outbound BDR, Inbound SDR, Creative Sweets, Talent Solutions, Sapper, and Cloud. His background spans sales leadership, operational strategy, and team development, with a focus on building predictable, repeatable growth systems for both Abstrakt and its partners.

Eric is known for his practical, results-driven approach to business growth, emphasizing disciplined outbound strategy, strong sales culture, and continuous process improvement. He has helped shape Abstrakt’s omni-channel prospecting model and its commitment to performance accountability, including appointment-setting guarantees and market exclusivity. Today, he works closely with executive leadership and enterprise partners to drive long-term revenue outcomes, while continuing to mentor internal teams and develop future leaders within the organization.

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Eric Watkins

Eric Watkins is the President of Abstrakt, the nation's top lead generation agency. He leads the company’s enterprise growth strategy across its portfolio of B2B services. Since joining the organization in 2012 as an intern, Eric has played a hands-on role in scaling the business into a national leader for each of their products: Outbound BDR, Inbound SDR, Creative Sweets, Talent Solutions, Sapper, and Cloud. His background spans sales leadership, operational strategy, and team development, with a focus on building predictable, repeatable growth systems for both Abstrakt and its partners. Eric is known for his practical, results-driven approach to business growth, emphasizing disciplined outbound strategy, strong sales culture, and continuous process improvement. He has helped shape Abstrakt’s omni-channel prospecting model and its commitment to performance accountability, including appointment-setting guarantees and market exclusivity. Today, he works closely with executive leadership and enterprise partners to drive long-term revenue outcomes, while continuing to mentor internal teams and develop future leaders within the organization.

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