Urture is a lifestyle brand born from grit, founded by Zech Strauser. Their mission is clear: to raise $1 million for the trades by supporting vocational training across North America. Urture makes tough, smart gear built for landscaping and snow pros who work hard outside every day in all conditions.
Their apparel puts safety first, helps crews look sharp, and honors the pride in their craft. Every purchase has purpose, fueling training programs and building a resilient workforce. urture isn’t just workwear, it’s a culture of respect, resilience, and results.
Check out the podcast with Zech Strauser here!