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green industry

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  • 48

Branding and Marketing

How to improve your brand and improve your company awareness.

How to Successfully Determine Whether to Outsource Social Media Marketing or Not!

Kelly Dowell March 29, 2022

Kelly has over 15 years of experience working at a residential landscape maintenance company in St. Louis, Missouri. Starting young plowing snow with her dad and mailing invoices with her mom – she was quite literally born into the green industry.  Since those early days, she’s trail-blazed nearly every position, […]

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  • 15


Understand ways in which technology can improve efficiencies.

Using Technology To Help Streamline Your Business

Katie Elzer-Peters February 22, 2022

Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in green industry clients. For 14 years she has helped brick and mortar and e-commerces businesses of every size (from small, family-owned to large corporations) grow and thrive in the digital […]

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How to understand your finances better or become profitable

At what point do you lift up the bonnet to examine the efficiency of your software system?

Steve Steele July 6, 2021

Steve Steele, MBA, is Financial Practices Leader for The Bruce Wilson Company and president at Steele Dynamic Services LLC, a green industry consulting firm based in Arvada, CO which focuses on internal business and administrative operations. He has over 20 years’ senior and executive level management experience in a variety […]

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  • 196


How to overcome some of your HR challenges

Unique Solutions to Labor Shortages

Caitlin Clineff June 7, 2021

Caitlin Clineff has worked in the Green Industry for 7 years. She has a bachelor’s degree in Horticultural Science from NC State, and has worked in famous public gardens such as Duke Gardens and Dumbarton Oaks, as well as being a landscape designer, project manager, and consultant. She now works […]

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General landscape knowledge and principles.

How to Deliver a Brand Promise and a Scaleable Service with Guarantee

Eli Hall November 3, 2020

Eli has been in the landscaping industry for over 20 years, took over the family lawn business in 99 from his Grandfather and built it to a self running operation it is today.  Joined Entrepreneurs Organization in 2014 in the Accelerator program which grew his mindset with mentors and coaches […]