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Branding and Marketing

Applying Your Principles To Company Culture To Reach Goals

Jim Rae October 4, 2020 212 1


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Jim first kicked a soccer ball at the age of 3 and started playing professionally at the age of 16 with Dundee FC where he played as a defender.  He remained at Dundee for 3 years during which time they won the Reserve League Cup in 1986.  He subsequently had spells with league teams below the Scottish Premier League.

Jim moved into sales following on from his soccer career and having worked for global businesses such as Xerox and Hays, Jim joined the board of Docuserve as Sales & Marketing Director and laterally Managing Director. Jim led an MBO of the company which subsequently re-branded as Elevate in 2004. 

After creating and selling other small businesses, Jim launched Docs24 in 2013.  Docs24 work with some of the largest blue-chip companies across the globe, within financial services, home improvements, pharmaceutical, education and retail.

Jim hasn’t totally hung up his soccer boots, and apart from playing for the Hearts Legends charity team, Jim is also the current captain of the Scottish National Team (over 38’s) and played in this year’s team against Australia, USA, Thailand, England and New Zealand in the Senior World Cup in Thailand, finishing third. The countries also raised a significant amount of money for displaced children within the Country.

Jim has been married for 27 years and has a son aged 25 and a daughter aged 22.

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Jim Rae

Jim first kicked a soccer ball at the age of 3 and started playing professionally at the age of 16 with Dundee FC where he played as a defender. He remained at Dundee for 3 years during which time they won the Reserve League Cup in 1986. He subsequently had spells with league teams below the Scottish Premier League. Jim moved into sales following on from his soccer career and having worked for global businesses such as Xerox and Hays, Jim joined the board of Docuserve as Sales & Marketing Director and laterally Managing Director. Jim led an MBO of the company which subsequently re-branded as Elevate in 2004. After creating and selling other small businesses, Jim launched Docs24 in 2013. Docs24 work with some of the largest blue-chip companies across the globe, within financial services, home improvements, pharmaceutical, education and retail. Jim hasn't totally hung up his soccer boots, and apart from playing for the Hearts Legends charity team, Jim is also the current captain of the Scottish National Team (over 38’s) and played in this year’s team against Australia, USA, Thailand, England and New Zealand in the Senior World Cup in Thailand, finishing third. The countries also raised a significant amount of money for displaced children within the Country. Jim has been married for 27 years and has a son aged 25 and a daughter aged 22.

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