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  • keyboard_arrow_rightAuthor archive2026

karen-schakarov

Karen Schakarov joined Monarch in January 2024. As Chief Marketing Officer, Karen is responsible for leading strategic marketing initiatives and enhancing the Monarch brand to drive growth and value for all stakeholders. Prior to joining Monarch, Karen was President and founder of ES&SY Group, where for two decades she drove growth and innovation for clients such as Toyota, JFK International Airport, JetBlue, and Sony. She led the development of a corporate culture program for JFK's $2.5 billion expansion and created philanthropic initiatives for Toyota/Lexus. Her strategic programs have also increased brand awareness for non-profits like City of Hope and the Tiger Woods Foundation. Prior to ES&SY Group, Karen was Vice President of Marketing at Caesarstone US, where she transformed the brand into a market leader. Under her guidance, Caesarstone's brand awareness increased by 40% year-over-year, and company revenue grew by 500%. She managed high-profile celebrity partnerships and secured extensive media coverage, achieving 1.7 billion media impressions in 2015. Karen holds a Bachelor of Arts in Arts Administration from New York University.

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Branding and Marketing

How to improve your brand and improve your company awareness.

Cultivating Growth Through Branding

Karen Schakarov April 22, 2026

Karen Schakarov joined Monarch in January 2024. As Chief Marketing Officer, Karen is responsible for leading strategic marketing initiatives and enhancing the Monarch brand to drive growth and value for all stakeholders. Prior to joining Monarch, Karen was President and founder of ES&SY Group, where for two decades she drove […]