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Business Strategy

What is your Exit Plan and Why It Is So Important!

Marcia Riner August 24, 2021 92


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Marcia came from a family of business owners and she has run 3 successful businesses.  She has been guiding small business owners to grow their wealth since 1997.  She noticed a common thread that branched across every one of them, including her own. 

Many small business owners create and grow their businesses with no exit plan.  They hope that their business is worth selling someday, but they often realize too late that it is not worth much, if anything at all.  Sadly, closing their dream and legacy down only to lose the years of investment.  Marcia has a heartbreaking experience of watching her parents close both of their businesses without selling them.  She couldn’t save her parent’s businesses but she could help others to create strong, profitable, and attractive companies.   Today, she consults and coaches’ business owners to turn their greatest asset into one worth selling whenever they decide it is time to stop.

She’s the author of Big Profit Secrets and hosts Profit With A Plan Podcast.

Marcia resides is SoCal. For fun she plays ice hockey & rides her Harley when she’s not babysitting her adorable grandson Liam.

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Marcia Riner

Marcia came from a family of business owners and she has run 3 successful businesses. She has been guiding small business owners to grow their wealth since 1997. She noticed a common thread that branched across every one of them, including her own. Many small business owners create and grow their businesses with no exit plan. They hope that their business is worth selling someday, but they often realize too late that it is not worth much, if anything at all. Sadly, closing their dream and legacy down only to lose the years of investment. Marcia has a heartbreaking experience of watching her parents close both of their businesses without selling them. She couldn't save her parent's businesses but she could help others to create strong, profitable, and attractive companies. Today, she consults and coaches’ business owners to turn their greatest asset into one worth selling whenever they decide it is time to stop.

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