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Business Strategy

How to Build a Global Brand

Greg Wittstock October 2, 2024 23


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Greg Wittstock, The Pond Guy, is owner and CEO of Aquascape, Inc., which he founded in 1991. He has been dabbling in water gardens since the age of 12 and has a love of everything water and turtles. After experimenting with ponds for over eight years, Greg had a “light bulb” moment during a drive home from the boring summer job he took during college in 1990. He decided that he wanted to do something he loved for a living – he wanted to build ponds. Just 30 seconds later, he had a company name, Aquascape. The next year, Greg began building ponds during his breaks in the school year. From there, he developed the Aquascape business model, which includes a mix of distribution, retail, and contractor services. Aquascape Inc. is now the leading manufacturer of water feature products in North America, serving and educating thousands of customers world-wide.

Greg authored The Pond Guy on Marketing, has appeared on the cover of Inc. Magazine, and was a cast member of Nat Geo Wild’s Pond Stars series. Follow Greg’s current adventures on his YouTube channel as he meets incredible people, views beautiful water features, and shares what it means to truly love and be Living the Aquascape Lifestyle®. https://www.youtube.com/gregwittstockthepondguy

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Greg Wittstock

Greg Wittstock, The Pond Guy, is owner and CEO of Aquascape, Inc., which he founded in 1991. He has been dabbling in water gardens since the age of 12 and has a love of everything water and turtles. After experimenting with ponds for over eight years, Greg had a “light bulb” moment during a drive home from the boring summer job he took during college in 1990. He decided that he wanted to do something he loved for a living – he wanted to build ponds. Just 30 seconds later, he had a company name, Aquascape. The next year, Greg began building ponds during his breaks in the school year. From there, he developed the Aquascape business model, which includes a mix of distribution, retail, and contractor services. Aquascape Inc. is now the leading manufacturer of water feature products in North America, serving and educating thousands of customers world-wide. Greg authored *The Pond Guy on Marketing*, has appeared on the cover of *Inc. Magazine*, and was a cast member of Nat Geo Wild’s *Pond Stars* series. Follow Greg’s current adventures on his YouTube channel as he meets incredible people, views beautiful water features, and shares what it means to truly love and be Living the Aquascape Lifestyle®. https://www.youtube.com/gregwittstockthepondguy

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