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Where is your company headed?
The Benefits of ESOPS
Chuck Monico is the CEO at Ryan Lawn & Tree, where he helps associates and leaders discover and develop their full potential, empowering them to become the best versions of […]
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From Trades to Tech Leadership James Hatfield
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Building Culture Through Strategic Growth Brian DuMont
When Brian was preparing to head off to college, his dad asked him what he wanted to do with his life. Without hesitation, Brian said, “I want to play ball.” His dad looked him straight in the eye and replied, “Son, you’re not Mickey Mantle. What are you going to do with your life?”
Brian’s dad had started in the mailroom at IBM and worked his way up to installing SAP systems worldwide, often away from home. The moments Brian cherished most with him were simple-going to nurseries together, spreading mulch, and working in the yard. Those experiences inspired Brian to pursue landscape horticulture at NC State. On his very first day of class, a professor told students, “Starting salary: $17,500. If you’re here for money, there’s the door.” Brian thought, that’s $17,500 more than I have – let’s go.
The summer before graduation, Brian worked in Wilmington under a boss known for yelling and belittling his crew. Deflated, he returned to campus, questioning his future. A friend suggested, “Why don’t you start your own business?” Brian remembered an RFP project in Professor Stu Warren’s class, where he created a mock company—named Yardnique. It was the best grade Brian ever received in landscape horticulture, and Professor Warren’s feedback was simple but powerful: “Great name.”
At 21, Brian turned that project into reality. With nothing more than a stack of flyers and a mission to treat others the way you want to be treated, he launched Yardnique, envisioning just five employees. As the company grew, Brian was honored in 2012 with the Triangle Business Journal’s 40 Under 40 Award, recognizing Yardnique’s early impact. Today, nearly 29 years later, Yardnique operates over 42 locations with 2,500 employees across North Carolina, South Carolina, Florida, Georgia, Tennessee, and Alabama. Brian’s journey began with a question from his dad, and has become a lifelong mission of building teams, impacting lives, and leading with purpose.
Author
Brian DuMont
When Brian was preparing to head off to college, his dad asked him what he wanted to do with his life. Without hesitation, Brian said, “I want to play ball.” His dad looked him straight in the eye and replied, “Son, you’re not Mickey Mantle. What are you going to do with your life?” Brian’s dad had started in the mailroom at IBM and worked his way up to installing SAP systems worldwide, often away from home. The moments Brian cherished most with him were simple-going to nurseries together, spreading mulch, and working in the yard. Those experiences inspired Brian to pursue landscape horticulture at NC State. On his very first day of class, a professor told students, “Starting salary: $17,500. If you’re here for money, there’s the door.” Brian thought, that’s $17,500 more than I have - let’s go. The summer before graduation, Brian worked in Wilmington under a boss known for yelling and belittling his crew. Deflated, he returned to campus, questioning his future. A friend suggested, “Why don’t you start your own business?” Brian remembered an RFP project in Professor Stu Warren’s class, where he created a mock company—named Yardnique. It was the best grade Brian ever received in landscape horticulture, and Professor Warren’s feedback was simple but powerful: “Great name.” At 21, Brian turned that project into reality. With nothing more than a stack of flyers and a mission to treat others the way you want to be treated, he launched Yardnique, envisioning just five employees. As the company grew, Brian was honored in 2012 with the Triangle Business Journal’s 40 Under 40 Award, recognizing Yardnique’s early impact. Today, nearly 29 years later, Yardnique operates over 42 locations with 2,500 employees across North Carolina, South Carolina, Florida, Georgia, Tennessee, and Alabama. Brian’s journey began with a question from his dad, and has become a lifelong mission of building teams, impacting lives, and leading with purpose.
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